The Challenge
Develop an idea to communicate that 100% of Burger King’s menu is now 100% real; free of preservatives, colors, and flavors from artificial sources.

Insight
The target audience (18-34 year-olds) is skeptical of marketing claims. They seek authentic experiences and value brands they can trust.

Solution
As a society, we’re dealing with more fake news, knock-offs, and scams each day, and the best way to separate the real from the fake is verification.