About the Pledge
Black people in the U.S. make up nearly 15% of the population, so we’re asking major retailers to dedicate 15% of their shelf space to Black-owned businesses. Individuals are also encouraged to commit 15% of their monthly spending to Black-owned businesses

Insight
People want to shop at companies that support their values for racial justice, but don’t always know who those companies are or if a product if Black-owned.

Solution
Make it easy for online shoppers to buy Black and know which companies support the 15% pledge.